Harold Innis and the Bias of Communication

[Innis and McLuhan are frequently discussed as "technological determinists" in their approach to theorizing causal connections between the kinds and technical properties of media technology and direct social, personal, or institutional effects. The views are influential, and underlie the work of other media critics like Neil Postman.]

Concentration on a medium of communication implies a bias in the cultural development of the civilization concerned either towards an emphasis on space and political organization or towards an emphasis on time and religious organization. Introduction of a second medium tends to check the bias of the first and to create conditions suited to the growth of empire.

The Byzantine empire emerged from a fusion of a bias incidental to papyrus in relation to political organization and of parchment in relation to ecclesiastical organization. The dominance of parchment in the West gave a bias towards ecclesiastical organization which led to the introduction of paper with its bias toward political organization.

With printing, paper facilitated an effective development of the vernaculars and gave expression to their vitality in the growth of nationalism. The adaptability of the alphabet to large-scale machine industry became the basis of literacy, advertising, and trade. The book as a specialized product of printing and, in turn, the newspaper strengthened the position of language as a basis of nationalism.

In the United States the dominance of the newspaper led to large-scale development of monopolies of communication in terms of space and implied a neglect of problems of time. Regional monopolies of metropolitan newspapers have been stregthened by monopolies of press associations. The bias of paper towareds an emphasis on space and its monopolies of knowledge has been checked by the development of a new medium, the radio. The results have been evident in an increasing concern with problems of time reflected in the growth of planning and the socialized state.

The instability involved in dependence on the newspaper in the United States and the Western world has facilitated an appeal to force as a possible stabilizing factor. The ability to develop a system of government in which the bias of communication can be checked and an appraisal of the significance of space and time can be reached remains a problem of empire and of the Western world.

H. A. Innis, Empire And Communications (Toronto: University of Toronto Press, 1972): 170.